SEO Portfolio: Showcasing Results & Expert Services

A passionate SEO specialist with a knack for driving online growth

Real Results for Really Cool Client

Dive into my SEO portfolio and see how I’ve helped businesses achieve higher rankings, increased organic traffic, and measurable growth. From on-page optimization to content strategy, my portfolio showcases the success stories of my expert SEO strategic solutions.

FamilyLaundry PH

Family Laundry PH is a trusted neighborhood laundromat in Cebu, Philippines. Offering fast, affordable, and high-quality laundry services tailored to meet the needs of busy families and individuals. Their services include self-service options with modern machines for those who prefer a hands-on approach and a drop-off laundry service.

Take Note: It is a newly created website with no optimization at all. Managed this from January 6, 2025 – February 6, 2025. Now I will showcase the changes and optimization made to this website to reach it’s visibility.

Organic Search Traffic

Google Analytics report showing the organic search traffic acquisition for Family Laundry PH, with Google and Bing as traffic sources

Data Source: Google Analytics

  • Total Organic Sessions: 168
  • Engaged Sessions: 105 (48.61% of total sessions)
  • Engagement Rate: 62.5% (Average increase of 15.16%)
  • Average Engagement Time per Session: 1 minute 30 seconds (33.02% increase)
  • Events per Session: 11.24
  • Total Event Count: 1,889

The website is gaining traction in organic search, primarily through Google. This suggests that SEO efforts, such as content updates or ranking improvements, may have started taking effect. The engagement rate is improving, but there is room for growth in conversion optimization to drive revenue. Strategic SEO adjustments and enhanced user experience could help sustain and increase organic traffic performance.

The website FamilyLaundryPH.com is ranking for various search queries, mainly related to laundry services in Cebu, Philippines

Data Source: Google Search Console

  • Top Query: “family laundry Cebu” (6 clicks, 24 impressions)
  • Highest Impressions: “family laundry” (3 clicks, 68 impressions)
  • “Laundry near me” search term generated clicks (1 click, 2 impressions), which suggests local intent is strong.

Top Organic Queries

Google Search Console's Performance report for Family Laundry PH, showing top organic search queries with clicks and impressions.

Top Organic Landing Page

Google Analytics report displaying the top organic landing pages for Family Laundry PH, showing session counts, active users, and engagement times.

Top organic landing pages include the Homepage, the locations page, and the services page.

Top Landing Page: The homepage is the most visited organic landing page with 112 sessions, accounting for the most traffic.

Engagement Time: The average engagement time per session is 1m 30s, which is decent but varies per page. The Blogpost page has the highest engagement time at 4m 58s, indicating strong user interest.

Traffic Source: Almost all traffic is from Google Organic, with one session from Bing.

Service Pages: The /services page and specific Cebu service pages get some traffic, but engagement time is quite low.

Informational Content: The step-by-step guide (Blogpost) on washing clothes has higher engagement, which suggests that SEO content marketing works well.

SEO Target Keywords Ranking

The keyword tracking report provides insights into the search performance of your website FamilyLaundry in Cebu, Philippines. Here’s a summary of the key findings:

  • Top Ranking Keyword: “family laundry” (Position 2)
  • Highest Search Volume Keyword: “laundry shop in cebu” (140 searches/month)
  • Biggest Positive Ranking Change: “laundry business in cebu” (Up by 95 positions)
  • Competitive Keywords: Keywords like “cebu laundry service” and “laundry shop cebu” have a search volume of 20-140 but still rank in lower positions (15-17).
  • Improvement in Rankings:

      • 10 keywords have moved up in rankings.
      • 0 keywords have dropped in position.
      • 9 keywords remain unchanged.
    • Average Position:

      • Improved from 31 to 14.7 (+16.3 positions).
      • This indicates strong SEO performance and better visibility in search results.

    Some Numbers

    These numbers show and reflect my work and success.

    1
    Satisfied Clients
    100
    Projects Completed
    1
    Accolades Earned
    1 K+
    Lines of Code

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